Writing Headlines That Shout
Headlines are essential for sales copywriting and are the very first things that give off an impression to a reader. It draws in people to actually read the content, so it has to be good. But headlines should do more than just grab attention. What it must also do is to relay the message of the whole article into a simple, yet concise package.
Basically, a good headline must be compelling and should guarantee benefit or reward for the reader in order to have them read the content more without making them think that it is a waste of time. That is the hallmark of persuasive copywriting.
With headlines, it’s easier said than done. There are so many intricacies involved that you have to know exactly what you’re doing or just hire copywriting services to do it for you. In professional copywriting, there is no reason to not do it right.
Here are different types of headlines and pointers on how to use each one:
* Direct headlines are straightforward and without any embellishments. It tells readers about its objective right away.
* Indirect headlines take a more subtle approach and usually use double meaning to make readers curious about the content. This is an intricate part of online article writing as it grabs browsers into reading further. Figures of speech and symbolism are sometimes used for best effect.
* News headlines are used for such things as product updates. This can be attributed to blogging as well, which can give an idea about press release writing. Content writing services utilize this type of headline regularly.
* How-to headlines are for articles that serve as instructions and FAQ’s about a certain topic. They should be written to make people think that they will learn something if they read it.
* Question headlines are there to ask a question that the content will answer. This mainly targets readers that have the same question in their heads. This will make them read the content as it gives them a guarantee that their questions will be answered if they read on.
* Command headlines directly tell a reader to do something. This gives an effect of the article having information on how to do it. It is almost like a direct and a how-to headline, but works like an indirect headline.
* Reason Why headlines make readers want to read a certain article if they want to know what they should know about a certain subject. It is like a question headline, but works like a direct headline in a way that instead of asking a question, it tells the readers that it actually knows the answer.
* Testimonial headlines are highly effective if they are used for articles that are supposed to guarantee the effectiveness of a certain product or service. Quotation marks work well with this type of headline as it as to give an effect that a person who is satisfied with the product or service actually said it.
These are the most effective types of headlines that are used all over the Internet. Not to say that they are always used effectively, but when used by either good writers or a copywriting company, then they achieve the best results. Whether it is SEO copywriting or just merely content writing, effective headlines must be used to entice readers.