Persuasive Copywriting and the Top 4 Techniques that Always Work
In marketing, the goal is to be able to sell a product, a service, or a thought to the target market. Professional copywriting entails using words to get the message across, either as plain text, advertisements on television or radio, and other media.
Persuasive or sales copywriting is all about encouraging the consumers to do a certain action-that is, at best, purchasing the product or availing of the service. It is creating a win-win situation wherein you present an idea that when bought will be beneficial to the customer and subsequently to you. Below are four of the most common techniques that copywriting services use:
The art of persuasion involves repetition. You need to have that recall factor to your consumers. A copywriting service provider offers jingle lyrics, slogans, taglines, or headlines that they feel will stick to the minds of the customers. Also, by repetition it means airing the advertisement frequently over the radio or television. Oftentimes, this technique works as evidenced by those moments where you hear someone singing a catchy jingle or a child repeatedly saying a tagline from his favorite television commercial.
People are almost always inclined to ask the question “why”. And it is the responsibility of the copywriters to supplement it with the “because”. Studies have shown that people comply more to a request if they know why they are doing it, or what it is for. You do not want to get stuck in that scene where you cannot provide any reason as to why a customer should buy your product or avail of your service.
Consistency is associated with a number of values such as integrity, stability, and fairness. In article writing, press release writing, or even blogging, you should be able to make your readers nod in agreement to every point you are making. They should not stop; make a double take, then refer to your past campaigns in search of clashing ideas. Credibility is at stake when consistency is jeopardized.
In search of guidance from others, people tend to agree and get swayed with what other people go for. It is appealing to the consumers if they get to hear others praise the product/service being offered. They want to reassure that it is tried and tested. This brings in the social element to the techniques as these involve external resources such as testimonials and referrals.
Copywriting has evolved into the virtual world where it is known as content writing and SEO copywriting (search engine optimization). These copywriting services can reach far and wide, and they are powerful in that with just a few clicks they have already reached their target market.
Persuasive copywriting is a dangerous act as it can border into a whole new world of ruse and pretense, misleading people and providing false hopes. A good copywriting company can mix and match the numerous techniques to have an honest media output, one that is beneficial to both parties.