Easy Tips to Increase Blog Subscription
A web log of blog has evolved as an internet medium. Whereas it was used mainly to post personal diaries and journals, there is now a proliferation of corporate and organizational blogs for business, public relations, and as a means to determine market preferences and public opinion. As such, it now plays a very important role in communication.
Let’s Get Down to Basics
Blogs are websites where articles, commentaries, images, videos, etc. may be posted. A common feature of this type of site is that it allows visitors to add content, although these can be moderated by the blog administrator.
Being a website, a blog thrives on “hits”, and without people visiting the site, it is likely to be relegated to “internet oblivion”. So before one thinks of increasing blog subscription, the issue of having a sufficient number of visitors should be dealt with first. For this reason, the importance of SEO should not be undermined.
Those who already have a popular website may attach their blog to this and take advantage of the existing site’s popularity. This approach has been known to quickly improve page rank and blog traffic. However, a credibility issue may ensue, since the association may be construed as bias.
The bottom line is that some form of SEO will have to be implemented for your blog to stand out and generate the desired traffic.
Now That You Have Them, How Do You Keep Them?
Especially when it comes to corporate and organizational blogs, it is not enough that the desired number of “hits” is obtained. There has to be a way of retaining these visitors so that they will continue patronizing your site, and this is where subscription comes in. In the process you will have to promote your site so that visitors will realize its value and subscribe. And these are some of the things that can be done:
- The visitor should be made aware that subscription is an option, and a desirable alternative at that. There has to be an invitation to subscribe that is properly worded and effectively placed within the site. Oftentimes, it is necessary to spell out the benefits of subscribing, and you may even go to the extent of offering a freebie. Remember, you are promoting the blog.
- Consistently produce quality content. This is an effective SEO technique and one good way of increasing blog subscription. After all, why bother with a blog that contains mostly trash in the first place? And make sure that the issues remain relevant.
- Incorporate a feature box. This is known to improve subscription rate significantly. However, some technical know-how is required since codes are involved. If you do not have the necessary skills, you will have to invest and outsource the task. But if you are after a significant increase in subscription, this is money well spent.
- Keep the atmosphere friendly. Imposing your thoughts is a surefire way of losing visitors. Blogs are popular because of the two-way communication it provides, and not so much as to its propaganda value.
Needless to say, a blog is a potent marketing and communication tool provided it is properly executed and maintained. And one way of improving its effectiveness is through subscription.
Janine Fields is a professional photographer, who is presently maintaining a personal photo blog and a business blog for her studio. She sees blogging as an effective way of sharing her work as well as promoting her business.